Burberry - The Beat

This project was commissioned by a Poster Mania client for display in Arnotts Department store in Dublin’s city centre. Working closely with our client, we designed the stand and produced a set of drawings and visuals which had to be of highest international standard.

These were submitted to our customer’s Corporate Head Office in France, for approval prior to production.

The Brief

- A Free-standing unit which although temporary was to have the look and quality of a permanent counter unit.
- Easy to transport and assemble
- Shelf Storage space for Burberry Mens products
- Restrictions to size and space were also an issue.

Last but by no means least – Budget was tight as this display unit was for a short term promotion.

Production entailed using cost effective materials which included the printing and lamination of vinyl graphics which were applied to the unit when the fabrication was completed. The display unit included the clever use of 10mm Foamex, interlocking devices, PVC adhesives, mirror acrylic, digital vinyl prints and lamination materials.

Fabrication involved the use of flat-bed routers and saws, with each section assembled by hand in our workshop. Designed to fit together like a jigsaw and assembled on site as we did not have the time to produce a working sample!

The end result has been well received and has generated fabulous interest in the client’s products.